In a previous post, we shared eight steps to help you create a 30-second pitch. With all of the people you meet and the ways that you market your real estate services, it’s important to create a concise way to talk about your business and how you can help.
We’ve found that the best way to learn how to create your own 30-second pitch for your real estate business is to see examples! A few real estate agents were nice enough to share their pitches with us and to also include how they came up with them and why.
We rounded up two agents whose main focus for their pitches revolved around their unique value propositions. In this post, we conclude our series on 30-second pitches with a focus on location!
Deborah J. Dennis | Realtor | Realty One Group Premier | Lone Tree, CO
Learn how to get seller leads with our home valuation landing pages
What is your 30-second pitch?
“We live in a global marketplace, so why are most Realtors still only marketing your home locally (possibly nationally)? When you chose my team your home will be advertised from your neighborhood to half a world away! If a vacation property has beenZ on your mind, why limit yourself to the US, when you could have a get away in a foreign local for less?”
How long have you been using this pitch?
“I began using this pitch in early 2016, shortly after I repatriated to the US after living in England for five years. I knew that there was an often overlooked demand, so I began to build my business around it by gaining the Certified International Property (CIPS) designation and working with the network that I had established abroad to see how to best fill that gap.”
How did you come up with it?
“Successful agents need to have a hook, something that opens a conversation and leaves a potential client wanting more. The market is saturated with agents, and every client is being approached by a swarm. Having an added value to your business, especially one that doesn’t cost them any additional expense, is a great way to come out on top.”
What motivated you to develop it?
“I have been in real estate for 17 years and until I went to make a global move I had no idea how difficult it was to source a property in another country! Now that I am back in the US my niche is helping other expats around the globe with their property search. As a veteran I have friends and family around the globe, and I love that I can help them no matter where they are now or where they want to be.”
How often do you use it and when/where?
“Every day! It doesn’t matter if I have a buyer looking for a vacation property, a property owner looking to sell their home, or a client looking to sell in London so that they can free up funds to purchase in Dubai. Thankfully I also have a great commercial team so I can have conversations about not only residential property but business opportunities as well.”
Why do you think it’s important to use?
“The average home seller is missing a huge opportunity, with an estimated 27% of all home sales involving a non US born individual. Advertising abroad, in their home language, has several benefits. It can allow them to find properties on local sites (such as a Realtor.com or Zillow style site in their home country) if relocating, search in their own language, and get family members involved who may be providing funds for the purchase. This need has even been recognized by new home construction companies, and I now do international advertising for a small builder based in the UK.
“On the buyer side, making an international move has a lot more to it than just finding a home. Using an agent trained in International Properties can also mean that you get assistance with many other transitions, such as schools, banking, and transportation. The biggest reason for a failed international move is that the expat felt that they didn’t have the support they needed to become established in their new country. I am making it my job to prevent that!”
Jerry Grodesky | Managing Broker | Farm and Lake Houses Real Estate |Loda, IL
What is your 30-second pitch?
“Nationally regarded as Illinois Farm and Lake Expert. I am the only Broker to literally service the entire state of Illinois. My marketing program is the largest and most pertinent for mini farm and lake properties.-
How long have you been using this pitch?
“12 years.”
How did you come up with it?
“Being from Chicago, many agents talked about the statewide need but most thought it impossible. I moved my traditional real estate business from suburban Chicago and just ran with modifying my business for rural clientel.
What motivated you to develop it?
“The dire need for helping consumers find rural properties and the shocking reality of how many agents don’t work weekends.”
How often do you use it and when/where?
“Every chance I get – in person, ads and brochures.”
Why do you think it’s important to use?
“The daunting belief that all agents are created equal. Specialization means a world of difference in information and presentation.”
