Rita Akekelwa

2 years ago

Best Top 10 CRM Software for Real Estate

Best Customer Relationship Management (CRM) Software for Real Estate:

Introduction

CRMs are designed to boost productivity and streamline client relationships. When deciding which CRM best suits your needs, you will need to consider the following:

Ease of use:
- Setup time – Cloud-hosted solutions can be deployed faster than on-premises ones.
- Look for a CRM with good support and a large user community to resolve setup difficulties efficiently.
Price
Key features
Customer service
Pros and cons

In this listicle, we will compare the best CRMs for real estate.

Market Leader

Overview of the CRM software

Market Leader is rated the best Real Estate CRM for marketing by Forbes at a score of 3.5 out of 5 and the best CRM for solo agents by Agent Advice. It scored 3.3 out of 5 from g2. That said, Market Leader is the Close’s number one for lead generation. However, some realtors are unhappy with the quality of the generated leads.

Features and functionality

Key features are marketing automation, website customization and CRM with lead generation.

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Pros and Cons

Pros
- Fully functional CRM with great automation options.
- Fantastic mobile app.
- Easy to scale for teams and full brokerages.
Cons
- Unclear pricing.
- Requires a contract.
- No CMAs, onboard transaction management or other advanced features.

Customer support

Market Leader offers email, phone, live chat and Knowledge base customer support options.

Pricing

Pricing is unclear, with some sites saying it starts at $129 and others saying it starts at $149/month, plus a minimum of $25 per lead. Most agents pay $350 to $400 just to get started.
It is one of the pricier CRMs available on the market today.

Top Producer

Overview of the CRM software

Top producer is rated the best CRM for automation by Capterra with a score of 3.5 out of 5, and the best low-cost CRM by Agent Advice. It scored 3.1 out of 5 from g2. It is also The Close’s first choice in lead-nurturing CRMs.

Features and functionality

Key features are automation options for email and transaction management tools. It also integrates with hundreds of lead providers and apps.

Pros and Cons

Pros
- Great integration with hundreds of other platforms.
- Fantastic transaction management features.
- Easy lead nurturing due to automated communication options that integrate with MLS.
Cons
- 12 monthly contract is compulsory.
- No website.
- Doesn’t offer automated sms texting.

Customer support

Customer support scored 3.5/5 from softwareadvice.com.

Pricing

Top Producer has three different tiers: PRO for $109 (per user) per month, PRO + Smart Targeting requires to be quoteda and finally PRO Teams for $. The cost depends on which plan you choose and if you pay per month or year. It also offers the option of an add-on Top Producer website for $35/month and a fantastic lead-tracking tool called FiveStreet for $20/month. Unfortunately, there is no free version available.

Pipedrive

Overview of the CRM software

Pipedrive did not warrant a mention by Forbes or The Close. G2.com rated it 4.5/5. However, fitsmallbusiness.com gave it a score of 4.69/5 and recommended it for teams, brokerages or agents looking for a low-cost CRM with various essential features. It was featured and rated the best CRM for real estate investors by crm.org.

Features and functionality

Key features are customizable sales stages, multiple pipelines and sales automation.

Pros and Cons

Pros
- Cost effective.
- Customizable funnel stages.
- Interactive platform.
Cons
- Reporting is limited.
- No campaign planning feature.

Customer support

According to softwaretestinghelp.com, Pipedrive provides excellent customer support. Customer reviews were between 4.3 and 5/5.

Pricing

Pipedrive offers four plans: Essential at $12.50/user/month, Advanced at $24.90/user/month, Professional at $49.90/user/month, and Enterprise at $99.00/user/user/month. If you pay annually, you will get a 17% discount. In addition, each plan offers a 14-day free trial.

Wise Agent

Overview of the CRM software

Wise Agente rated 4.4/5 real estate CRM by Capterra. “Wise Agent’s customer support always offers a real person and is available 24/7/365. This is almost unheard of in the CRM space” according to Forbes. G2.com gave it a rating of 3.6/5 and believes it helps agents to save time and make more cash.

Features and functionality

Key features are SMS texting, auto-email responders and A/B testing.

Pros and Cons

Pros
- Great value for money.
- Transaction coordination.
- Referral tree.
Cons
- Weak interface.
- Some features require integrations.
- Campaign builder is not easy to use.

Customer support

According to Fitsmallbusiness.com it is similar to LionDesk. Customer reviews were positive, with an average rating of 4.4/5, with excellent customer service noted.

Pricing

At $32/5 users/month, it is an affordable option. The enterprise plan requires you to consult with the vendor.

CINC

Overview of the CRM software

Agentadvice.com rated it the best full-service CRM, while G2.com gave it 4.6/5 and claimed that it helps realtors increase their ROI. CINC also allows you to nurture leads in your database, making it easier to get repeat customers. However, it didn’t even warrant a mention from Forbes.

Features and functionality

Key features are Cinc’s full-service, team management tools, fully integrated CRM with targeted marketing tools, and idx website.

Pros and Cons

Pros

Powerful and flexible lead gen.

Fully customizable.

No contract required.

Cons

Higher base pricing due to full-service.

Steep learning curve.

Limited integrations on the solo plan.

Customer support

Live customer support is only available Monday through Friday and was rated 3.5/5 by softwareadvice.com.

Pricing

Starts at $200/month.

LionDesk

Overview of the CRM software

Forbes rated LionDesk the best real estate CRM with AI tools and gave it a score of 3.7/5. Fitsmallbusiness.com recommended LionDesk for agents and teams who want multichannel communication capabilities. G2.com rated it 3.4/5, while the Close rated it as the best overall CRM for real estate. However, it is not recommended for large teams.

Features and functionality

Key features are mass texting, customizable fields and an AI-powered lead assistant.

Pros and Cons

Pros
- Fantastic AI-powered lead follow-up tool.
- User-friendly.
- Add-on integration options.
Cons
- Pipeline management is not so good.
- No solid transaction management flow.

Customer support

Customer support is not rated the best. .

Pricing

Starts at $30/month with a free 30-day trial.

BoomTown

Overview of the CRM software

Built specifically for realtors and rated the easiest-to-use CRM by g2.com with a score of 4.8/5, BoomTown can generate and manage leads effectively. Techradar.com also raves about its next-level lead generation.

Features and functionality

Key features are lead generation and management, interaction tracking, social media integration, and excellent task management.

Pros and Cons

Pros
- Extensive lead-generation features.
- Mobile app available.
- All features are realtor-ready and focused.
Cons
- Limited customizing.
- Limited integrations.
- Customer support
- Softwareadvice.com gave their customer support a score of 4.5/5, and while most customers were very impressed with the service, one client said they didn’t like the concierge automation.

Pricing

There are four different package options:

Launch, for solo agents, is $750 for setup plus $1, 000/month.
Grow for small teams, is $1, 700 for setup and $1, 300/month.
Advance, for brokerages or larger teams, is $1, 500 for setup plus $1, 500/month.
BoomTown also offers a core plan. Please contact the vendor for pricing. There is no free trial or plan option.

Placester

Overview of the CRM software

Rated 7th easiest CRM to use and given a score of 3.6/5 by g2.com, Placester didn’t warrant a mention by Forbes, The Close, or softwareadvice.com. G2.com comments on the modern designs and world-class support.

Features and functionality

Key features are lead management, bulk emails, contact and account management and tracking.

Pros and Cons

Pros
- Very affordable website.
- Integrates well.
- Great resource centre.
Cons
- Not enough focus on SEO for lead generation.
- Clients don’t own their websites.
- Clients can’t easily change service providers without losing money.

Customer support

Customer support is only contactable from Monday to Friday.

Pricing

Placester offers a free 30-day trial, with four pricing plans to choose from:

Starter at $80/month.
Advanced at $150/month.
Office Builder at $300/month.
Concierge Custom at $1, 250 per month. You will also have a free DIY setup, a basic setup at $100, or custom setups priced between $650 and $1350. Concierge Custom offers the customized setup for free.

Chime

Overview of the CRM software

Chime rated the second easiest to use CRM and given a score of 4.5/5 by g2.com, Chime was designed to help realtors close more deals faster. Agentadvice.com has a general write-up on Chime, but this CRM was not in the running of Forbes or softwareadvice.com. In 2021, Chime was voted best realtor CRM by The Lazy Agent. However, it appears that other CRMs have now stolen the limelight.

Features and functionality

Key features are the fantastic follow-up campaigns, listing “blast”, the great, streamlined dashboard that keeps engagement tracking and activity visible and the auto-promotion tool.

Pros and Cons

Pros
- Website development tool.
- Data visualization.
- Lead generation solution.
Cons
- Limited support options.
- It’s pricey.

Customer support

No mention was made of Chime’s level of customer support, but it is haled as user-friendly, with above-average AI assistance.

Pricing

The Agent package starts from $499/month, the team package from $899/month, the enterprise package starts at a whopping $2249/month, while the add-on CRM dialer is available at $99/month. There is a $5/month MLS access fee; fortunately, there is a free trial option.

Brivity

Overview of the CRM software

Brivity scored 4.3/5 from g2.com, while softwareadvice.com gave it a 4.76/5. Any of the other well-known commenters didn’t mention this particular CRM. G2.com lauded it as the only “real estate system created and constantly innovated by a top agent.”

Features and functionality

Advanced lead capture and behavioral insights, generation and management, email marketing and client/property matching.

Pros and Cons

Pros
- Weekly webinars.
- Great customer support.
- Good value for money.
Cons
- No way to pull info from the Google calendar.
- Navigation is difficult.
- There are bugs.

Customer support

Customer support is interactive according to customer reviews on softwareadvice.com and was rated 5/5.

Pricing

Brivity has three plans: Basic at $83.42/month, Team at $119.25/month and Brokerage at $159.25/month.

Zoho CRM

Overview of the CRM software

Zoho CRM rated the best for simplicity by techradar.com and the best for customization. Zoho CRM has led customer relationship management (CRM) comparisons for several years by PCMag. At the same time, crm.org lauds it as suitable for businesses of all sizes, although it allows a maximum of 10 users. Zoho focuses on the support of the CRM platform.

Top Features and functionality

Key features are multi-user portals, Zia AI and the CommandCenter. Zoho also allows automated emails.

Pros and Cons

Pros
- AI-driven contact and lead management.
- Great integration.
- Easy to use.
Cons
- You have to queue for the helpdesk.
- It has quite a few bugs.
- No contact importing from social media sites.

Customer support

Customer support is not the greatest because you have to wait in a queue before getting assistance from the helpdesk.

Pricing

Zoho has four pricing plans: a free version for one user, basic at $49/month/organization, standard (most popular) at $99/month and professional at $249/month.

HubSpot CRM

Overview of the CRM software

HubSpot CRM was rated by SoftwareAdvice as the best free CRM for organizing and managing customer relations, while techradar.com says it’s the greatest for saving on start-up costs. Fitsmallbusiness.com remarked on its excellent content marketing and gave it a score of 4.33/5.

Top Features and functionality

Key features are contact and task management, automatic data capture, reporting, dashboard and visualization, and meeting and email tracking.

Pros and Cons

Pros
- All-in-one platform.
- Easy to use.
- Good free version.
Cons
- Can get pricey quickly.
- No A/B testing on lower plans.
- Annual contracts with no early termination clause.

Customer support

Hubspot offers 24/7 customer support, although a few reviews suggested they could improve their service.

Pricing

Hubspot offers a limited free version with prices starting from $22.50/user/month for the sales hub plan and $120/user/month for the service hub plan. They also offer a marketing hub that can cost anywhere between $45/per month and $3, 600/per month, depending on the contacts you want to reach.

Monday Sales CRM

Overview of the CRM software

Monday CRM rated by Forbes as 4.5/5 stars, and crm.org mentioned Monday Sales, but it wasn’t featured on any other well-known sites.

Top Features and functionality

Top features are automation, customization and email sync.

Pros and Cons

Pros
- Forever free plan for up to 2 users.
- Highly visual dashboard.
- Fully customizable.
Cons
- Confusing price plans
- Minimum team size of three for paid plans.
- Only offers a 14-day trial for paid plans.

Customer support

Customer support is available 24/7 on all five pricing plans.

Pricing

There are five pricing plans available:

The individual plan, which is free.
The basic plan at $10/per user/per month.
The standard at $14/per user/per month.
The pro at $24/per user/month and the enterprise for which you will have to contact the vendor.

Freshsales

Overview of the CRM software

Freshsales was rated the best overall CRM for ease of use by techradar.com, while PCMag said: “Freshsales simplifies the CRM process for small businesses”.

Top Features and functionality

Top features include event and email tracking, lead and sales management and smooth integrations with various other platforms.

Pros and Cons

Pros
- Well-designed and user-friendly.
- Regular updates and interactive development team.
- Sales process flexibility.
Cons
- Limited export capabilities.
- Accessibility options can be improved upon.

Customer support

Reliable email and phone support Monday through Friday for all packages.

Pricing

Great free package for an unlimited number of users. They also offer the Blossom Plan at $12/user/month, the Garden Plan at $25/user/month, the Estate Plan at $49/user/month and the Forest Plan at $79/user/month.

BONUS, Best Free CRMs!

Fitsmallbusiness.com rated the four best free CRMs as Freshsales, Zoho, Agile and Insightly, in that order.
Capterra rated Monday Sales at 4.7/5, eWay at 4.6/5, Bigin by Zoho at 4.6/5, and Freshsales at 4.5/5.
The Close rated Hubspot best, with Agile second, Bitrix24 third and Freshsales fourth on the list.
Kylehandy.com rated SalesRabbit first, Bitrix24 second, RealOffice360 third, and Agile fourth.

Conclusion

After reviewing all the sources, we recommend Freshsales and Hubspot as the best free versions for real estate and Cinc and BoomTown as the best-paid CRMs for real estate.

Of course, this depends on what key features you want to access, so we recommend you review the above listicle carefully before making your final decision.

You can also contact Home Value Leads for the best professional realtor advice and learn more about the amazing HVL Tool.

Categories: Real Estate Agent Industry Reports