Have you heard of the Pareto principle? You may know it better as the “80/20” rule. Simply put, the Pareto principle is a distribution philosophy named after Italian economist Vilfredo Pareto who famously noted at the turn of the 20th century that 80 percent of the land in Italy was owned by 20 percent of […]
Content is still king (or queen!), according to many marketers. What does that mean? Basically, content on any medium that you touch with your business online is great for SEO, attracts a fresh and interested audience, encourages engagement with your brand, increases traffic and adds value to what you already offer clients. Need we say […]
What exactly is the goal with any Instagram hashtag you use? In a word, it’s engagement. Hashtags help people discover the content you post. The more you use, the more engagement you will get. The rules have changed over the years in terms of best practices. When you use an Instagram hashtag for your real […]
How many times a day or week do you use Google? Yeah, that’s what we thought. The country’s number one search engine not only provides the information we want but has also created such a culture that it is a verb. It’s no wonder we create websites and play by the rules that Google has […]
Every real estate agent has at one time employed the use of real estate postcards to help market his or her business. With all of the technology and virtuality at your disposal, postcards may seem too old school to include in your marketing arsenal. But a closer look reveals that a little creativity will help […]
Marketing 101 since the advent of email has dictated how to put together an effective email message. You probably pour many hours into your email newsletters and email drip campaigns. However, one of the most missed opportunities with email is ever present and super easy to use – your email signature. Email Signature Basics We […]
Most of us are visual people. We like to “see” a story or consume data in graphical ways that are appealing and easy to digest. That’s probably why infographics have become a popular medium for sharing information in recent years. Infographics are a growing, popular way to understand real estate information, too. Whether you are sharing […]
You know doubt know by now how important video is to any real estate marketing plan. Mainstay real estate videos range from intro videos about you and your business and testimonials from clients to, of course, listing videos. If you are looking for more opportunities to incorporate video into your marketing, then we have one […]
No real estate agent should ignore the power of referrals as a part of their lead marketing strategy. You work hard to get leads – why not take advantage of the connections you can get with the people you already know? Take a look at these statistics: 92 percent of people trust earned media, or […]
In our last post, we discussed why Facebook groups should be something you consider joining or starting as a real estate agent. We reached out to some real estate agents across the country to learn how they are using Facebook groups and how they have impacted their businesses. “Here in the Los Angeles area, there […]
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