Word of mouth and client referrals are no doubt still one of the top and longer-lasting sources for leads for real estate agents. According to a 2016 survey from Nielsen of more than 2,000 consumers, more than 80 percent relied on the recommendation of family and friends to make big decisions. Referral marketing is here […]
Spring is a busy time for real estate agents like you. No doubt you have multiple open houses scheduled every weekend for the next few months. Over the years, we’ve talked about the who, what, where, when and why of open houses. So, we thought, why not bring them together for your ultimate Spring Open […]
If you’ve read many of our posts on traditional marketing, then you’ve no doubt heard us mention Canva. We’ve been remiss not to talk in more detail about how exactly this online gem works! First, we’ll talk about the free version in this post, then we’ll talk about Canva for Work next time. What is Canva? […]
If you’re active on LinkedIn, you’ve probably come across a ton of recommended articles for you to read. Because LinkedIn is a platform for business, all articles are most well received when they have to do with anything pertaining to human capital, marketing, entrepreneurship and more. You might have passed on writing an article for […]
By: This is a guest post from Mark Swindell – Senior Account Manager XpressDocs So you’ve decided that direct mail should be a part of your real-estate marketing campaign, but is a simple postcard design really the best use of your marketing dollars? The answer is a resounding YES. First, consider the process by which […]
School has started, and fall is finally here. With this time of year comes a slight slowdown in an interest to sell. However, now is a good time to prepare for potential spring listings. We’ve put together a comprehensive ebook “148 Ways to Prepare Your Home for Sale” to get your leads and clients thinking ahead – […]
Do you sometimes feel like your listing, website or social media photos and videos could use a little boost? Now that everyone and their grandmothers know that photo and video are musts for any marketing endeavor, some clever software teams have come up with apps that will make anyone – even busy real estate professionals […]
Most real estate agents are born talkers – as they should be! More than most other professions, real estate requires a good amount of time on the phone and in person. If you have a lot to say about the wonderful world of real estate, then consider a radio or podcast and broadcast your expertise […]
As a real estate agent, you no doubt receive hundreds of questions every month from home sellers and buyers. Many of them repeated among several clients. Put these questions to good use by creating an FAQs (Frequently Asked Questions) page on your website that you can repurpose. Why FAQs are Important One of the most […]
Are newsletters even worth sending to your real estate clients today? According to MailChimp, a leading email marketing software, real estate newsletter campaigns enjoyed a 22.1% open rate. That’s a lot of emails that you could be missing out on! Here are a few tips to help you get started or back on track with your real estate newsletter campaigns. Find the […]
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