In 2025, real estate marketing is getting better with more tools and strategies than ever. To help you stay ahead, we’ve put together a list of 15 must-have marketing materials for real estate agents.
Additional strategies like writing LinkedIn articles can further enhance your brand visibility and position you as an industry expert.
This article explains why each tool matters and how to use it, and includes the pros, cons, and tips to help you make the most of each one.
Why Should You Use Real Estate Marketing Materials?
Commercial real estate marketing materials help you show off properties, grow your brand, and connect with clients. From classic tools like property brochures to modern options like virtual reality home tours, these materials let you reach different types of buyers.
Whether you’re using luxury real estate marketing materials or focusing on local neighborhoods, the right tools make it easier to get noticed, close deals faster, and grow your business.
Essential Marketing Materials for Realtors
Here’s a breakdown of the top 15 realtor marketing materials every agent should have in 2025:
1. Professional Photography
Professional photography is an important real estate marketing product that helps your listing stand out. Clear, professional photos grab attention, build trust, and show off a property’s best features. They make a property look inviting and help buyers picture themselves living there. Great photos leave a strong first impression and attract more buyers.
How:
Hire a skilled photographer to take sharp, bright photos that look warm and welcoming. Focus on capturing key details like large windows, stylish kitchens, or beautiful gardens. Use these photos everywhere—from online listings to postcards and flyers.
Pros:
- Creates visually stunning listings that attract more views.
- Makes homes look spacious, bright, and welcoming.
- Builds credibility for your brand.
Cons:
- Requires investment in professional services.
- May not suit smaller listings on tight budgets.
Tip: Always prioritize professional photography for high-value properties—it’s one of the best marketing materials for real estate agents.
2. Drone Photography
Aerial views offer buyers a fresh perspective, showcasing a property’s surroundings in a way traditional photos can’t. You can highlight large estates, scenic lots, or sought-after neighborhoods using drone photography. This approach captures nearby features like parks or schools, helping buyers see the property’s full value and appeal.
How:
Use drones to take wide images and videos of the property and nearby amenities. Highlight outdoor spaces like gardens, pools, or open areas. Make sure the shots are professionally edited to show off the property’s best features.
Pros:
- Perfect for large estates or properties with scenic views.
- Highlights outdoor features like pools and gardens.
Cons:
- Requires skilled operators and equipment.
- May be subject to local legal restrictions.
Tip: Use drone photography for listings with expansive outdoor spaces or properties near beaches or parks.
3. Virtual Tours
Virtual tours let buyers explore properties remotely, making it convenient and flexible for those with busy schedules or international clients. This immersive technology showcases the property’s layout, allowing buyers to view each room and detail without stepping inside. This convenience lets virtual tours capture attention, spark interest, and keep potential clients engaged longer.
How:
Create 360-degree views with interactive tools that let buyers explore a property at their own pace. Use professional software to ensure smooth navigation and clear visuals. Focus on showcasing standout areas like roomy kitchens, outdoor spaces, or stylish bathrooms to make the virtual tours engaging and attract more buyers.
Pros:
- Saves time for buyers and agents.
- Appeals to tech-savvy and international clients.
Cons:
- Requires investment in specialized software.
Tip: Share your virtual tours widely, including on social media platforms and your custom property websites.
4. 3D Floor Plans
Detailed 3D floor plans help buyers see a property’s layout clearly and imagine how the space works. The bird’s-eye view shows how rooms connect, making it easy for buyers to decide if the home meets their needs. These plans help buyers picture themselves living there and feel more confident about the property.
How:
Use software to create interactive 3D floor plans with labeled dimensions and room features. Highlight key spaces like living areas, kitchens, and bathrooms. Keep the design simple and clear so buyers can easily understand the layout.
Pros:
- Helps buyers plan renovations and furniture placement.
- Appeals to detail-oriented clients.
Cons:
- Requires specialized tools or outsourcing.
Tip: Pair 3D floor plans with virtual reality home tours for a seamless digital experience.
5. Property Brochures
Printed property brochures are a useful tool in real estate marketing. They give buyers key details to take home and look at later. These brochures work well as open house marketing materials, helping buyers remember your property and leaving them with something professional and easy to use. To see how these materials fit into a broader strategy, explore business card marketing for real estate agents.
How:
Include professional images, pricing, and QR codes linking to online listings. Use a clean layout that highlights the property’s best features. Ensure the property brochures are easy to read and visually appealing to leave a lasting impression.
Pros:
- Reinforces professionalism.
- Useful at events like open houses.
Cons:
- Printing costs can add up.
Tip: Use eco-friendly designs to align with modern buyer preferences.
6. Open House Flyers
Open house flyers are a simple but effective way to bring people to your events. They grab attention, create excitement, and remind potential buyers about the open house. These flyers make it easy for buyers to find and remember your property.
How:
Design bold, eye-catching open house flyers with essential event details and a clear call to action. Use bright colors and large fonts for the time, date, and address. Add a high-quality photo of the property to grab attention instantly.
Pros:
- Easy to distribute in neighborhoods or online.
- Helps spread the word quickly.
Cons:
- Limited space for detailed information.
Tip: Include incentives like refreshments or raffles on your open house flyers to attract more visitors.
7. Direct Mail Postcards
Direct mail postcards are a simple way to reach local buyers and sellers. They deliver your message straight to their mailbox and help people in the area notice your listings. Postcards are affordable and work well for targeting specific neighborhoods. Find examples of how postcards drive leads in this postcard marketing guide.
How:
Customize direct mail postcards with vibrant visuals and a compelling call-to-action. Use bold headlines and a clean design to highlight key information like contact details and property features. Ensure your call-to-action is clear, such as scheduling a showing or visiting a website.
Pros:
- Quick to produce and distribute.
- Builds local awareness of your brand.
Cons:
- Can get lost in a crowded mailbox.
Tip: Personalize your direct mail postcards to stand out and connect with recipients.
8. Social Media Ads
Targeted ads on Facebook and Instagram are a powerful way to showcase your listings and grow your brand. For best practices, check out the dos and don’ts for Facebook ads. On Instagram, features like Stories and Reels let you engage creatively and capture attention quickly. Learn how to make the most of these tools with this guide for real estate agents.
How:
Create ads with striking visuals and a clear message. Use attention-grabbing headlines and simple layouts to emphasize important details, such as your contact information and key property features. Include a direct call-to-action, like booking a tour or clicking through to your website.
Pros:
- Increases visibility for your listings.
- Cost-effective compared to traditional ads.
Cons:
- Requires consistent management for optimal results.
Tip: Use video ads to make your social media ads more engaging.
9. Email Newsletters
Email newsletters are a simple way to stay connected with clients, share updates, and nurture leads. They keep you top-of-mind by delivering helpful content like new listings, market insights, and tips straight to clients’ inboxes. Unlike social media, newsletters create a personal connection that builds trust and strengthens relationships, making it easier to turn leads into loyal clients.
How:
Use email marketing tools to create professional newsletters and segment your audience based on preferences or buying/selling stages. Include engaging visuals like property photos or virtual tours, and keep the content concise yet informative. Add clear calls to action, like scheduling a tour or viewing a listing, to drive engagement.
Pros:
- Builds long-term relationships with clients.
- Easy to automate and customize.
Cons:
- Requires a strong email list to be effective.
- Poorly designed emails may end up in spam folders.
Tip: Include a mix of content, like featured listings and local market trends, to keep your email newsletters engaging.
10. Listing Videos
Listing videos bring properties to life by showing them in a dynamic and engaging way. They grab attention on social media and are easy to share. Unlike photos, videos tell a story about the property, showing its flow and personality. This helps buyers picture themselves living there and feel more connected to the home.
How:
Use professional videographers or DIY tools to highlight key features with smooth transitions and background music. To make the video memorable, capture unique elements, like open-concept living areas or scenic views. Keep the editing sharp to ensure your listing videos look polished and professional.
Pros:
- Highly shareable on platforms like YouTube and Instagram.
- Provides a more immersive experience for buyers.
Cons:
- Can be time-consuming and costly if done professionally.
Tip: Keep listing videos within two minutes—to maintain attention and make them mobile-friendly.
11. Aerial Neighborhood Shots
Aerial neighborhood shots show buyers the community, including parks, schools, and nearby amenities. They highlight the lifestyle a property offers, especially in scenic or rural areas. These images help buyers see the benefits of the location, making the property more attractive.
How:
Use drones to capture high-resolution images of the property’s surrounding area. Focus on showcasing highlights like parks, schools, and local attractions. Ensure the shots are clear and well-framed to give a full picture of the location.
Pros:
- Adds valuable context about the property’s location.
- Particularly useful for scenic or rural properties.
Cons:
- Weather conditions can impact photo quality.
Tip: Combine aerial neighborhood shots with drone footage for a more complete view of the property and its surroundings.
12. Twilight Photography
Twilight photography shows properties at sunset, highlighting their lighting and creating a warm, dramatic feel. It adds a touch of luxury, making listings more appealing to high-end buyers. These photos help properties stand out, especially in busy markets.
How:
Schedule shoots at sunset to highlight outdoor lighting, pools, and landscaping features. Use professional equipment to capture the perfect balance of light and shadow. Ensure the images emphasize features like fire pits, water features, or expansive patios to make the listing unforgettable.
Pros:
- Creates a luxurious and inviting atmosphere.
- Ideal for properties with outdoor lighting or pools.
Cons:
- Requires precise timing and expertise to capture the best shots.
Tip: Use twilight photography for luxury properties to attract high-end buyers looking for something unique.
13. Online Property Listings
Online property listings are usually the first thing buyers see, so making them polished and professional is key to grabbing interest. They reach a wide audience on platforms like Zillow and Realtor.com, giving buyers all the details they need to decide quickly. This makes them an essential tool for selling homes.
How:
Ensure your listings include detailed descriptions and high-quality photos that highlight the property’s best features. Add engaging elements like infographic-style property highlights to make key details stand out. Keep the layout simple and appealing to encourage buyers to explore further.
Pros:
- Reaches a wide audience with minimal cost.
- Easy to update with new photos or details.
Cons:
- Highly competitive, requiring standout visuals.
Tip: Make your listings memorable by using concise summaries and vibrant, high-quality images.
14. Virtual Reality Home Tours
Virtual reality home tours let buyers explore properties in a lifelike way, offering an immersive experience. They’re especially useful for buyers who prefer detailed views before scheduling an in-person visit. These tours save time, provide clarity, and make decision-making easier.
How:
Use VR technology to create 360-degree tours with clickable hotspots for added details. Highlight unique spaces like spacious living areas or updated kitchens to make the experience memorable. Keep the navigation intuitive so buyers can fully enjoy the virtual reality home tours.
Pros:
- Provides an unforgettable viewing experience.
- Appeals to tech-savvy buyers.
Cons:
- Requires specialized equipment and software.
Tip: Incorporate virtual reality home tours into your luxury real estate marketing materials to set your listings apart.
15. Custom Property Websites
Custom property websites act as dedicated pages for individual listings, giving buyers all the details in one easy-to-access place. They make the property look more appealing and professional, helping to keep buyers interested and engaged for longer.
How:
Include galleries, videos, downloadable brochures, and SEO-optimized content to attract online traffic. Highlight unique features of the property and design the layout to be user-friendly. Use links in email campaigns or QR codes on printed materials to direct potential buyers to these dedicated pages.
Pros:
- Easy to integrate with other marketing tools like email campaigns and social media ads.
- Builds credibility for unique or high-value properties.
Cons:
- It is time-intensive to create for every listing.
Tip: Pair custom property websites with QR codes on printed materials for easy access.
Conclusion
Real estate marketing in 2025 blends traditional tools with modern technology to help you stand out in a competitive market. Whether you’re using professional photography, virtual tours, or custom property websites, each tool plays a role in attracting clients and driving sales. By choosing the right mix of realtor marketing materials, you can effectively connect with buyers, boost your brand, and achieve success.
