15 Real Estate Marketing Tools Every Agent Should Use in 2024

Marketing tools are essential for real estate agents looking to streamline their operations and build lasting relationships with clients. 

From website builders and SEO tools to email marketing and AI tools, these resources can help you manage tasks more efficiently and effectively. In this guide, we’ll dive into these tools, why they’re valuable for real estate agents, and which are the best realtor marketing tools for 2024.

Key highlights

• Overview of Tools: Real estate project marketing tools are designed to enhance the efficiency of property marketing through advanced technology solutions like AI, website builders, and SEO tools.
• Key Benefits: These tools streamline marketing efforts, save time through automation, enhance client engagement with personalized campaigns, and provide insights from data analytics for better decision-making.
• Implementation Advantages: By implementing these tools, real estate professionals can manage their time better, increase their marketing reach, and improve overall business efficiency and effectiveness.
• Choosing the Right Tools: Important considerations when selecting these tools include ease of use, integration capabilities with existing systems, scalability, customer support, and cost-effectiveness.

Table of contents

• Real estate marketing tools benefits
• Choosing the right marketing tool
• Best real estate marketing tools
  • Website builders
  • CRM’s
  • Social media
  • Graphic design
  • Video production
  • SEO
  • AI
  • Landing pages
  • SMS

What are real estate marketing tools?

Real estate marketing tools empower agents to market properties and services more effectively. Tools like website builders, SEO tools, email marketing platforms, and AI solutions streamline marketing efforts, boost client engagement, and drive sales. 

These real estate agent marketing tools save time, improve efficiency, and provide valuable insights through data-driven strategies, greatly enhancing the agent’s productivity and success.

Benefits of using real estate marketing tools

Real estate marketing tools can significantly boost your business’s effectiveness and efficiency.

1. Time Management: Automate repetitive tasks, allowing more time to focus on client relationships and strategic initiatives.
2. Enhanced Client Engagement: Use personalized marketing campaigns to nurture leads and engage clients.
3. Data-Driven Insights: Gain valuable insights from data analytics to make informed marketing decisions.
4. Improved Efficiency: Simplify complex marketing processes and workflows, improving overall efficiency.
5. Increased Reach: Expand your marketing reach through multiple channels, including social media, email, and SEO.

Implementing these tools can lead to substantial growth and success in your real estate business.

TIP: Read this article on how a well-structured marketing plan is crucial for success, requiring agents to stay updated with the latest marketing trends and strategies. 

What to look out For when choosing the best real estate marketing tools

Choosing the right real estate marketing tools is essential for optimizing your business operations and achieving your goals.

1. Ease of Use: Choose user-friendly tools that don’t require extensive technical knowledge.
2. Integration Capabilities: Ensure the tools can integrate seamlessly with your existing systems.
3. Scalability: Select tools that can grow with your business and adapt to increasing demands.
4. Customer Support: Look for tools that offer robust customer support and training resources.
5. Cost-Effectiveness: Consider the pricing plans and whether they offer good value for money.

Selecting the right tools will ensure you maximize the benefits and efficiency of your marketing efforts. The best marketing tools for real estate agents combine these features, enhancing your ability to attract and retain clients.

Best real estate marketing tools for 2024

In 2024, the landscape of real estate marketing tools is more diverse and advanced than ever. Here’s a comprehensive list of the best tools to enhance your real estate business, organized by category.

Websites

Establishing a professional and user-friendly website is crucial for real estate agents to showcase properties and effectively connect with potential clients.

1. Website Builder: Weebly

Overview: 

Weebly is a popular website builder known for its intuitive drag-and-drop interface. It is ideal for real estate professionals looking to create a professional-looking website without needing extensive technical skills. 

Pros:

• Easy to Use: Drag-and-drop builders make creating and customizing a website a breeze, even for those without coding experience.
• Professional Look: Offers a variety of customizable templates designed to create a polished and trustworthy website for your real estate business.
• Marketing Tools Included: Built-in SEO tools, email marketing, and analytics help you attract visitors and convert them into leads.
• Mobile-Friendly Sites: Ensures your website looks great and functions flawlessly on any device, reaching potential clients on the go.
• E-commerce Option: While not the main focus, you can use e-commerce features to sell services or real estate-related products.
• Affordable Pricing: Offers a free plan to get started, with paid plans catering to different needs and budgets.

Cons:

• Limited Design Flexibility: Compared to some competitors, Weebly might offer less customization freedom for achieving a unique website design.
• Free Plan Limitations: The free plan includes Weebly branding and limited features. Upgrading unlocks full potential.
• Basic Marketing Tools: Built-in marketing tools might be adequate for starters, but advanced users might crave more powerful options.

Best Features:

• Drag-and-Drop Builder: This tool allows users to easily add and arrange elements on their website, making creating, and customizing pages simple.
• Customizable Templates: Offers a variety of professionally designed templates that are fully customizable to fit the branding of your real estate business.
• Integrated Marketing Tools: Includes SEO tools, email marketing, and analytics to help drive traffic to your site and convert visitors into clients.
• Mobile-Friendly Design: Ensures your website looks great and functions well on all devices, including smartphones and tablets.
• E-commerce Capabilities: Although more suited for e-commerce, real estate agents can use these features to sell services or related products.

Pricing:

• Free Plan: Includes basic features with Weebly branding.
• Connect Plan: $6/month allows for a custom domain.
• Pro Plan: $12/month, includes advanced site stats and phone support.
• Business Plan: $25/month, includes e-commerce features and email marketing tools.

By leveraging digital marketing tools for real estate agents like Weebly, you can establish a strong online presence that effectively showcases your listings and services. For those seeking comprehensive real estate marketing platforms, Weebly’s integrated tools provide a robust solution.

Weebly offers a user-friendly platform that empowers real estate professionals to establish a strong online presence quickly and efficiently. This makes it a valuable asset for any agent looking to enhance their digital footprint.

Tip: Utilize Weebly’s SEO tools to optimize your site’s visibility in search engines, which can help attract more potential clients. 

2. Agent Fire

Overview: 

Agent Fire is an all-in-one platform with real estate marketing tools for lead generation and capture, offering a comprehensive solution for real estate professionals. 

Pros:

• Award-Winning Designs: Agent Fire boasts a reputation for creating high-quality, modern websites with designs recognized by industry awards.
• Focus on Real Estate: Tailored specifically for real estate agents, the platform offers features and functionalities relevant to the industry.
• IDX Integration: Integrates seamlessly with IDX (Internet Data Exchange) for displaying real-time property listings directly on your website.
• Lead Capture Tools: Offers various tools to capture leads from your website visitors, helping you generate potential clients.
• SEO Optimization: Includes features to optimize your website for search engines, increasing organic traffic.
• Add-on Options: Provides a variety of add-ons to expand functionalities, such as market reports, neighborhood guides, and CRM integration.

Cons:

• Limited Customization (For Free): Free plans might have limitations on design customization. Extensive customization likely requires developer involvement.
• Potentially Higher Costs: While pricing plans exist, additional customization through their IT team can increase overall costs.
• Less Beginner-Friendly: Unlike drag-and-drop builders, Agent Fire might have a steeper learning curve for non-tech-savvy users.
• Reliance on Third-Party Tools: While offering IDX integration, some functionalities might still require additional subscriptions to external services.

Best Features:

• Neighborhood Guides: Helps potential buyers understand the area.
• Visitor Search Pages: Enhances user experience with tailored search capabilities.
• Built-In Marketing Tools: Streamlines marketing efforts directly from the platform.

Pricing: $149/month + $500 setup fee. 

Agent Fire’s robust features and attractive designs make it a valuable tool for real estate agents seeking to generate and capture leads effectively. As a leading real estate marketing platform, Agent Fire’s comprehensive suite of tools is a strong contender for those searching for one of the most effective real estate marketing tools available today.

Tip: Use the neighborhood guides to provide in-depth local information, which can help differentiate your website from competitors. 

3. Luxury Presence

Overview: 

Luxury Presence is a high-end website builder known for its stunning layouts and high-resolution video capabilities, tailored for luxury real estate professionals. 

Pros:

• High-End Design: Creates award-winning websites specifically designed to showcase luxury properties in the best light, potentially attracting a higher caliber of clientele.
• Targeted Marketing: Offers SEO and marketing solutions focused on reaching the specific audience interested in luxury real estate.
• Increased Lead Generation: Effective marketing strategies can generate more qualified leads for luxury listings, leading to more potential sales.
• Time-Saving for Agents: Offloads website design, management, and marketing tasks, allowing agents to focus on selling luxury properties.
• Expertise in Luxury Market: Understands the nuances of marketing luxury properties and can tailor strategies accordingly.

Cons:

• Potentially High Cost: Pricing isn’t readily available and likely falls on the higher end compared to DIY website builders. May not be suitable for all budgets.
• Limited Control: Agents might have less control over website design, content, and marketing strategies compared to building and managing their own site.
• Focus on Websites: Their primary focus seems to be website design and marketing, not necessarily providing general real estate agent tools or functionalities.
• Less Beginner-Friendly: May not be suitable for agents new to luxury real estate or with limited online marketing experience.
• Reliance on Third-Party Expertise: SEO and marketing success depend on the team’s expertise, potentially limiting control over campaign specifics.

Best Features of Luxury Presence:

• High-End Design & Functionality: Seamless IDX integration, luxury design templates, and responsive layouts create a stunning website experience for showcasing luxury properties. (Combines IDX Integration & Luxury Design Templates)
• Targeted Lead Generation: Leverage SEO and content marketing add-ons (optional) alongside lead capture and nurturing tools to attract and engage high-net-worth buyers.
• Data-Driven Insights: Gain valuable market reports and performance tracking analytics to make informed decisions and optimize marketing strategies.
• Agent Branding & Productivity: Professional branding tools and potential CRM integration (depending on plan) help manage client relationships and streamline workflows.
• Immersive Property Showcasing (Potential): Integrate high-resolution photo galleries and potentially virtual tours to allow virtual exploration of properties. (Availability might depend on plan)

Pricing: $500/month. 

Luxury Presence offers a sophisticated platform for luxury real estate agents to present properties in an appealing and professional manner.

IMPORTANT: Invest in Luxury Presence if your target market includes high-end buyers and sellers who expect premium quality and design. 

4. Placester

Overview: 

Placester is a customizable website builder with options for DIY or done-for-you setups, making it versatile for various needs and budgets. 

Pros:

• Real Estate Focus: Designed specifically for real estate agents, offering relevant features and functionalities.
• IDX Integration: Integrates seamlessly with IDX for displaying real-time property listings directly on your website.
• Lead Capture Tools: Provides various tools to capture leads from website visitors.
• Mobile-Friendly Design: Ensures your website looks great and functions flawlessly on any device.
• Marketing Tools Included: Includes features like email marketing and analytics to connect with leads and track website performance.
• Transparent Pricing: Pricing plans are clear and readily available on their website.

Cons:

• Limited Design Flexibility: While offering templates, extensive customization for a unique website design might require additional effort.
• Not Drag-and-Drop: Lacks a drag-and-drop interface, which can have a steeper learning curve for new users.
• Potentially Higher Costs: Advanced features or extensive customization might incur additional fees.
• Limited SEO Focus: Built-in SEO tools might be basic, potentially requiring additional SEO efforts.
• Reliance on Third-Party Integrations: Some features like CRM integration might require subscriptions to external services.

Here’s a condensed list of Placester’s best features, focusing on those most beneficial to real estate agents:

• Easy-to-Use Website Builder: Placester offers a user-friendly website builder with drag-and-drop functionality, allowing agents with no coding experience to create professional and modern websites.
• IDX Integration: Seamlessly integrates with MLS data, ensuring your listings are up-to-date and displayed prominently on your website, attracting potential buyers searching for properties.
• Lead Generation Tools: Provides lead capture forms, landing page creation options, and potential email marketing functionalities (depending on plan) to capture leads and nurture them through targeted communication.
• Mobile-Responsive Design: Websites built with Placester are optimized for viewing on all devices (desktops, tablets, mobiles), ensuring a seamless user experience for potential buyers browsing on the go.
• SEO Tools: Includes built-in SEO features like schema markup and meta descriptions to improve website ranking in search results and attract organic traffic. (Availability might depend on plan)
• Marketing Integrations: It integrates with various marketing platforms (availability depends on plan), allowing you to manage social media marketing, email campaigns, and other marketing activities from a centralized location. (This combines potential features like Social Media Integration and Email Marketing.)

Pricing: $79/month. 

Placester provides a flexible and supportive platform for real estate agents to build and manage their online presence efficiently. As a top choice for marketing software for real estate agents, Placester integrates various tools to support your marketing efforts.

Tip: Use the built-in CRM to track leads and automate follow-up tasks, enhancing your efficiency and responsiveness. 

CRMs

Customer Relationship Management (CRM) tools are essential for real estate professionals to manage client interactions, streamline operations, and enhance lead generation and follow-up processes.

1. Wise Agent

Overview: 

Wise Agent is an easy-to-use CRM with built-in marketing and lead capture tools, designed to simplify client management for real estate professionals. 

Pros:

• Easy to Use: User-friendly interface with a focus on intuitive navigation, making it easy to learn and manage.
• Affordable Pricing: Offers a variety of plans to suit different budgets, with a free tier available, making it accessible for new agents or those on a tight budget.
• Customer Support: Known for responsive and helpful customer support, ensuring you have assistance when needed.
• Real Estate Focus: Features and functionalities cater specifically to the needs of real estate agents, streamlining workflows and tasks relevant to the industry.
• Time-Saving Tools: Automates tasks like lead nurturing and transaction management, helping agents focus on closing deals and client communication.

Cons:

• Limited Design Flexibility: Customizing the website design might be limited compared to drag-and-drop builders, potentially requiring additional effort for a unique website.
• Basic SEO Tools: Built-in SEO features might be basic, requiring additional SEO efforts or integrations for optimal search engine ranking.
• Not Ideal for Large Teams: Collaboration features might not be as robust for large teams, potentially limiting functionality for extensive agent groups.
• Focus on CRM: While offering marketing tools like email marketing and landing pages, Wise Agent primarily functions as a CRM (Customer Relationship Management) system, not a complete website builder. You might need a separate website builder to create your real estate website.

Best Features:

• Contact Management: Organize and track your client and lead information effectively in one central location.
• Lead Automation: Automate lead nurturing campaigns with drip emails and personalized messages, saving time and effort.
• Transaction Management: Manage real estate transactions from start to finish with built-in tools, ensuring a smooth and organized process.
• Marketing Tools: Includes email marketing, text messaging, and landing page creation for marketing campaigns, allowing you to connect with potential clients.
• Mobile App: Access and manage your CRM on the go with a mobile app, providing flexibility and real-time access to your data.
• Integrations: Integrates with various third-party services to expand functionalities, allowing you to tailor the platform to your specific needs.

Pricing: $49/month for up to 5 users. 

Tip: Take advantage of the concierge onboarding to maximize Wise Agent’s features. 

Wise Agent’s affordability and ease of use make it an excellent choice for real estate agents looking for a reliable CRM solution. It also supports online marketing tools for real estate agents, enhancing overall marketing efficiency.

You can read further on some of the best CRM solutions available. 

2. Follow Up Boss

Overview: 

Follow Up Boss is a robust CRM with extensive functionality that enhances lead management and customer relationship processes. 

Pros:

• Real Estate Focus: Designed specifically for real estate agents, offering features and functionalities that streamline real estate workflows.
• Lead Management: Makes managing leads and client communication efficient with easy organization and tracking tools.
• Automated Follow-Ups: Automates email and text message follow-ups, ensuring timely communication with leads and clients.
• Communication Tracking: Tracks all communication with clients, providing a clear history for reference and future interactions.
• Integrations: Integrates with various real estate platforms and CRMs, allowing you to centralize your data and tools.
• Mobile-Friendly: Access and manage your Follow Up Boss account from your mobile device for on-the-go convenience.
• Superior Customer Support: Known for responsive and helpful customer support, ensuring you have assistance when needed.

Cons:

• Cost: Compared to some CRMs, Follow Up Boss can be a bit pricier, especially for solo agents.
• Learning Curve: While user-friendly, setting up automated actions and leveraging all features might require some initial learning time.
• Limited Design Flexibility: Follow Up Boss focuses on CRM functionality and doesn’t offer website-building capabilities. You’ll need a separate website builder to create your real estate website.

Best Features:

• Smart Campaigns: Create targeted email and text message drip campaigns based on specific criteria, nurturing leads and promoting engagement.
• Power Dialer: Streamlines phone outreach with automated dialing and call recording features, improving efficiency for reaching clients.
• Task Management: Manage and track your daily tasks and to-dos within Follow Up Boss, keeping you organized and focused.
• Reporting and Analytics: Gain valuable insights into your communication and lead nurturing efforts, allowing you to optimize your strategies.
• Team Collaboration: Enables real estate teams to collaborate and share information within Follow Up Boss, fostering better communication and teamwork.

Pricing: $69/month. 

Follow Up Boss offers powerful tools for real estate teams seeking to optimize their lead management and client engagement strategies, making it one of the most versatile real estate marketing systems available.

TIP: Leverage Follow Up Boss’s advanced integrations to create a seamless workflow across your marketing and sales tools. 

Social media marketing tools

Social media marketing tools are crucial for real estate professionals to manage their online presence, engage with potential clients, and track the performance of their social media campaigns.

1. Hootsuite

Overview: 

Hootsuite is a comprehensive social media scheduler and manager, helping real estate professionals streamline their social media efforts. 

Pros:

• Social Media Management: Manages multiple social media accounts from one central location, saving time and effort.
• Scheduling and Publishing: Schedule posts in advance and publish them across various social media platforms simultaneously.
• Content Curation: Discover and share relevant content from other sources, keeping your social media feeds fresh and engaging.
• Social Listening: Track brand mentions, industry trends, and competitor activity to gain valuable insights.
• Analytics and Reporting: Analyze social media performance and track key metrics to measure success and optimize campaigns.
• Team Collaboration: Enables teams to collaborate on social media strategies, assign tasks, and manage workflows efficiently.
• Integrations: Integrates with various marketing and social media tools, expanding functionalities and streamlining workflows.

Cons:

• Limited Free Plan: The free plan has limited features and restricts the number of social media accounts you can manage.
• Cost for Advanced Features: Upgrading to higher tiers unlocks advanced features like advanced social listening and analytics, but can increase costs.
• Learning Curve: While user-friendly, mastering all functionalities and campaign management might require some initial learning.
• Not Ideal for In-Depth Publishing: Primarily focused on scheduling and managing social media content, in-depth content creation tools might be limited.

Best Features:

• Bulk Composer: Schedule and publish social media posts across multiple platforms simultaneously, saving significant time.
• Social Listening: Track brand mentions, hashtags, and keywords to understand brand sentiment and industry trends.
• Analytics and Reporting: Gain insights into social media performance with detailed reports on engagement, reach, and click-through rates.
• Team Collaboration: Assign tasks, manage roles, and collaborate with your social media team within Hootsuite for better communication and workflow.
• Asset Library: Organize and store social media content like images and videos within Hootsuite for easy access and scheduling.
• Integrations: Integrates with popular marketing and social media tools like Canva, Mailchimp, and Buffer, allowing for a centralized marketing hub.

Pricing: $99/month. 

Hootsuite’s robust features make it invaluable for real estate agents who want to effectively manage their social media presence. Its AI-powered features also position it as one of the best AI tools for real estate marketing.

Tip: Use Hootsuite’s analytics to refine your social media strategy and maximize engagement continually. 

2. Flick

Overview: 

Flick helps write and schedule posts for Instagram, Facebook, LinkedIn, and TikTok, offering a focused tool for social media marketing. 

Pros:

• AI-Powered Content Creation: Generates creative content ideas and writes engaging captions for your social media posts, saving time and boosting creativity.
• Hashtag Optimization: Recommends effective hashtags to increase your post’s reach and target the right audience.
• Easy Post Scheduling: Schedule social media posts in advance to maintain consistency and optimize posting times.
• User-Friendly Interface: Clean and intuitive interface makes it easy to learn and use, even for those unfamiliar with social media management tools.
• Multiple Platform Support: Supports major social media platforms like Instagram, Facebook, LinkedIn, and TikTok, allowing you to manage all your accounts in one place.
• Cost-Effective: Offers a free plan with basic features and paid plans with additional functionalities at a competitive price point.

Cons:

• Limited Free Plan: The free plan offers limited features and might not be suitable for everyone. Upgrading unlocks the full potential of the tool.
• Focus on Instagram: While it supports other platforms, some advanced features and AI functionalities are primarily optimized for Instagram content.
• Basic Analytics: Built-in analytics might be basic for advanced users who need in-depth performance insights.
• Reliance on AI: While AI-powered content creation is helpful, it might not always capture your brand voice perfectly. Manual editing and review are still recommended.

Best Features:

• AI Caption Generator: Generates engaging captions for your social media posts based on your input, saving time and overcoming writer’s block.
• Hashtag Research and Management: Discovers relevant hashtags and allows you to save and manage hashtag sets for future use, improving reach and targeting.
• Best Time to Post: Analyzes your audience data and recommends the optimal times to post for maximum engagement.
• AI-Generated Images (Paid Plans): Creates images based on your caption description, adding a visual element to your social media posts (available in paid plans).
• Stock Image Library (Paid Plans): Provides access to a library of stock images for your social media content (available in paid plans).

Pricing: $14/month. 

Flick provides an affordable and efficient solution for managing social media content and enhancing online engagement.

TIP: Utilize Flick’s hashtag generator to increase the reach of your posts and attract more potential clients. 

Graphic design

Graphic design tools enable real estate professionals to create visually appealing marketing materials, enhancing their brand image and attracting potential clients.

1. Canva

Overview:

Canva is a user-friendly graphic design software with drag-and-drop functionality, perfect for creating professional marketing materials. 

Pros:

• User-Friendly Interface: Drag-and-drop interface makes it easy to create designs, even for those without prior design experience.
• Free Plan: Offers a generous free plan with access to various design elements, templates, and features.
• Large Template Library: Provides a vast library of professionally designed templates for various social media posts, presentations, documents, and more.
• Collaboration Features: Allows teams to collaborate on designs in real-time, great for remote teams or group projects.
• Brand Kit Integration: Create and save your brand colors, fonts, and logos for consistent branding across all your designs.
• Mobile App Availability: Create and edit designs on the go with the Canva mobile app for iOS and Android.
• Export Flexibility: Exports designs in various formats like JPG, PNG, PDF, and SVG to suit your needs.

Cons:

• Limited Design Flexibility (Free Plan): Free plan limits access to some premium templates and features, potentially restricting complex design ideas.
• Stock Photo Quality (Free Plan): Free stock photos might have lower quality compared to paid options.
• Limited Offline Functionality: While some features work offline in the mobile app, full functionality requires an internet connection.
• Attribution Required (Free Plan): Some free elements require attribution to Canva or the contributor in your final design.
• Not Ideal for Complex Design: While powerful for creating social media graphics and presentations, it might not be suitable for highly technical design needs.

Best Features:

• Drag-and-Drop Design: Intuitive interface allows you to easily add, edit, and arrange design elements without needing design software expertise.
• Pre-Made Templates: Save time with a vast collection of professionally designed templates for various purposes.
• Stock Photo and Element Library: Access a library of free and paid stock photos, icons, illustrations, and graphics to enhance your designs.
• Brand Kit: Maintain consistent branding across all your designs by creating and storing your brand colors, fonts, and logos within Canva.
• Background Remover: Easily remove backgrounds from images with the built-in background removal tool.
• Text Effects and Styles: Explore a variety of text effects, fonts, and styles to create visually appealing and on-brand text elements.

Pricing: $10/month for Pro. 

Canva empowers real estate agents to easily create visually appealing marketing materials, enhancing their overall marketing efforts. It is particularly effective for those looking for free marketing tools for real estate agents.

TIP: Use Canva’s brand kit feature to keep all your marketing materials consistent and on-brand. 

Video production

Video production tools help real estate professionals create engaging, high-quality videos to showcase properties, market their services, and effectively connect with potential clients.

1. Animoto

Overview: 

Animoto is a popular online video creation platform designed for creating professional-looking videos without extensive editing skills. Here’s a breakdown of its pros, cons, and best features:

Pros:

• Easy to Use: Drag-and-drop interface and intuitive tools make creating videos simple, even for beginners.
• Variety of Templates: Offers a wide range of professionally designed video templates for different purposes, saving you time and effort.
• Extensive Media Library: Provides access to a library of royalty-free music, stock photos, and video clips to enhance your videos.
• Customization Options: Allows you to customize templates with your own text, photos, videos, and music to create a unique video.
• Mobile App Availability: Create and edit videos on the go with the Animoto mobile app for iOS and Android.
• Multiple Export Options: Exports videos in various resolutions and formats suitable for different platforms (social media, website embedding, etc.).

Cons:

• Limited Design Flexibility: While offering customization options, the overall design flexibility might be limited compared to professional video editing software.
• Free Plan Limitations: Free plan includes a limited selection of templates and watermarks on exported videos. Upgrading unlocks full potential.
• Limited Video Length (Free Plan): Free plan restricts video length, with paid plans offering longer video durations.
• Not Ideal for Complex Editing: While suitable for creating basic and engaging videos, it might not be suitable for highly complex video editing projects with advanced effects.

Best Features:

• Drag-and-Drop Editing: Using the drag-and-drop interface, you can easily add, remove, and rearrange video clips, photos, and text elements within your video project.
• Pre-Made Storyboards: Choose from pre-made storyboards that provide a structured framework for your video content.
• Royalty-Free Music Library: Access a vast library of royalty-free music tracks to add soundtracks and enhance the mood of your videos.
• Text Animations and Overlays: Create engaging text animations and overlays to highlight key messages within your video.
• Social Media Optimization: Resize and optimize your videos directly within Animoto for different social media platforms.
• Branding Tools: Upload your logo and brand colors to create videos consistent with your brand identity (available in paid plans).

Pricing: $8/month. 

Animoto provides a straightforward and cost-effective way for real estate agents to produce high-quality videos, enhancing their property marketing. Animoto’s video capabilities can be particularly beneficial for agents focused on real estate investment property marketing tools.

TIP: Leverage Animoto’s built-in music and voice-over options to create engaging property videos that capture attention. 

SEO tools

SEO tools are essential for real estate professionals looking to optimize their websites, improve search engine rankings, and attract more potential clients through organic search traffic.

1. Ahrefs

Overview: 

Ahrefs is a comprehensive SEO toolset for optimizing website content and improving search engine rankings. 

Pros:

• Extensive Backlink Database: Ahrefs boasts one of the largest and most up-to-date backlink databases, allowing you to analyze your website’s backlinks and those of your competitors.
• Powerful Keyword Research: Offers comprehensive keyword research tools including search volume estimates, keyword difficulty analysis, and related keyword suggestions.
• Content Gap Analysis: Identifies content gaps between your website and competitor websites, helping you target areas for improvement and inform your content strategy.
• SEO Auditing: Provides a comprehensive SEO audit of your website, identifying technical SEO issues and areas for optimization.
• Rank Tracking: Tracks your website’s ranking for specific keywords over time, allowing you to monitor your SEO progress.
• Multiple Features: Offers a variety of other features like competitor analysis, content explorer, and social media monitoring tools, giving you a comprehensive SEO toolkit.

Cons:

• Expensive: Ahrefs is a premium tool with a higher price point compared to some competitors.
• Learning Curve: While user-friendly, mastering all functionalities and interpreting the vast amount of data might require some learning and experience.
• Limited Free Features: The free plan offers very limited features, requiring paid subscriptions to access the full suite of tools.
• Focus on Backlinks: While offering various features, Ahrefs historically has placed a strong emphasis on backlinks. Other SEO aspects may require additional tools.

Best Features:

• Ahrefs Backlink Checker: Analyze your website’s backlinks, including anchor text, referring domains, and link strength, providing valuable insights into your website’s authority.
• Keyword Explorer: Research keywords, estimate search volume, analyze keyword difficulty, and discover related keywords to optimize your content strategy.
• Content Gap: Uncover topics your competitors rank for but you don’t, helping you identify content opportunities and improve your website’s comprehensiveness.
• Site Audit: Perform a comprehensive SEO audit of your website, identifying technical issues like broken links, slow loading times, and on-page SEO problems.
• Rank Tracker: Track your website’s ranking for specific keywords over time, allowing you to monitor the effectiveness of your SEO efforts.
• Alerts and Notifications: Set up alerts to be notified of new backlinks, keyword ranking changes, and mentions of your brand online.

Pricing: $83/month. 

Ahrefs offers powerful SEO tools to help real estate agents improve their online visibility and attract more website traffic. Due to its comprehensive SEO capabilities, it stands out among other online marketing tools for real estate agents.

Read this article here on 50 Best Real Estate SEO Keywords & Essential SEO Tools in 2024.

TIP: Use Ahrefs’ site audit feature regularly to ensure your website remains optimized for search engines. 

AI tools

AI tools are revolutionizing the real estate industry by providing advanced data analysis, predictive insights, and automating various marketing and client engagement aspects. These tools help real estate professionals enhance their productivity and decision-making processes.

1. ChatGPT

Overview: 

ChatGPT is an AI-powered content creation tool that simplifies generating high-quality content.

Pros:

• Engaging Conversation: ChatGPT can hold engaging and informative conversations on various topics, making it a fun and interactive way to explore information or brainstorm ideas.
• Creative Text Generation: Can generate different creative text formats like poems, code, scripts, musical pieces, email, letters, etc., offering a helpful tool for inspiration and content creation.
• Answers Your Questions: Provides informative answers to your questions, drawing on its vast knowledge base to deliver summaries of factual topics.
• Easy to Use: Accessible through a user-friendly interface and requires minimal setup, allowing quick interaction and exploration.
• Free to Use (with limitations): Offers a free tier with basic functionality, making it accessible to a wide audience.

Cons:

• Factual Accuracy: While informative, responses might not always be factually accurate, especially for complex or nuanced topics. It’s crucial to verify information from trusted sources.
• Bias Potential: ChatGPT can inherit biases present in its training data, potentially leading to biased responses. Critical thinking is necessary to evaluate the information it provides.
• Limited Reasoning: Lacks advanced reasoning abilities and struggles with complex logical arguments or hypothetical scenarios.
• Limited Control: As a pre-trained model, users have limited control over the specific content or style of the generated text.
• Not a Replacement for Research: While informative, it shouldn’t be a sole source of information. Conduct thorough research for critical topics.

Capabilities:

• Conversational AI: Engages in open ended, informative conversations, simulating human-like interaction.
• Text Generation: Generates different creative text formats like poems, code, scripts, musical pieces, etc.
• Question Answering: Provides summaries of factual topics in response to your questions.
• Translation: Can translate languages, although the accuracy might vary depending on the complexity of the text.
• Writing Assistance: Offers assistance with writing different kinds of creative text formats, but human editing and review are still recommended.

Overall, ChatGPT is a powerful tool for generating creative text formats, engaging in conversations, and exploring information. However, it’s crucial to be aware of its limitations and exercise critical thinking when using its outputs.

Pricing: $20/month. 

ChatGPT provides a versatile and efficient solution for content creation, helping real estate agents produce engaging materials with less effort.

TIP: Use ChatGPT to generate ideas and drafts quickly, but always review and customize the content to maintain your unique voice. 

2. Catalyze AI

Overview: 

Catalyze AI is a predictive analytics tool for sourcing high-probability leads. It leverages advanced data analysis to identify potential clients. 

As information about Catalyze AI’s specific services is limited, creating a definitive pros, cons, and best features list directly tied to their work is challenging. However, based on their mission of promoting safe and beneficial AI, here’s a possible breakdown:

Pros

• Focus on AI Safety: Aims to ensure the development of Artificial Intelligence in a safe and responsible manner, potentially mitigating risks associated with advanced AI.
• Open Collaboration: Their website emphasizes collaborative research, potentially accelerating progress in safe AI development by bringing together a wider range of expertise.
• Non-Profit Model: Being a non-profit suggests their work prioritizes public good rather than private interests, potentially leading to more ethical and transparent AI research practices.
• Long-Term Perspective: Their focus on foundational research might contribute to a more sustainable and responsible future for AI, even though the direct benefits might not be immediately apparent.

Cons

• Limited Public Information: The lack of detailed information about specific projects and achievements makes it difficult to assess their concrete impact.
• Indirect Benefits: Their focus on foundational research might not translate into immediate benefits for specific industries or applications.
• Focus on Broader Issues: Their primary concern might be existential risks from advanced AI, potentially overshadowing near-term risks relevant to specific industries.

Possible Best Features 

• Collaboration Tools: Developing or utilizing platforms that facilitate collaboration among researchers and stakeholders on AI safety issues.
• AI Risk Assessment Frameworks: Creating frameworks to assess and mitigate potential risks associated with different AI development pathways.
• Educational Resources: Providing educational resources and materials to raise public awareness about AI safety and its implications.
• Policy Advocacy: Potentially advocating for policies and regulations that promote safe and responsible AI development.

Pricing: $360/month. 

Catalyze AI offers advanced predictive analytics that can significantly enhance lead generation and targeting for real estate agents, making it one of the premier AI tools for real estate marketing.

TIP: Use Catalyze AI’s predictive insights to focus your marketing efforts on the most promising leads, increasing your chances of conversion. 

Landing pages

Landing page tools are essential for capturing leads and converting visitors into clients. These tools help real estate professionals create effective landing pages that drive engagement and generate high-quality leads.

Home Value Leads Real Estate Landing Page

Overview: The Home Value Leads Real Estate Landing Page generates leads by capturing potential clients’ information and putting them into your sales pipeline. These pages are essential for real estate agents to continually generate new prospects and move them through the sales cycle.

How It Works: The goal of a seller landing page is to generate leads. Once prospects start following you, you can make them a lead and put them into your pipeline. The sales cycle in the real estate industry can take time, so it’s crucial to keep adding potential prospects to your pipeline. Home Value Leads Real Estate Landing Pages are one of the top ways to prospect clients with minimal effort.

Your seller landing pages are the first impression you give to any potential home buyer or seller. Sharing your real estate landing pages across various platforms like Facebook, Twitter, LinkedIn, your blog, and website can maximize your exposure. Including these links in your business card, postcards, monthly newsletters, and email signature further enhances visibility.

Best Features:

• Lead Generation: Capture potential clients’ information efficiently, leading to higher conversion rates. One user reported generating over 50 seller leads in just one week.
• Pipeline Management: Move cold leads up the chain to become warm or hot leads. Consistent pipeline management leads to significant listings and sales. For instance, one agent achieved a $1.1 million listing in a single month.
• Multi-Channel Sharing: Share your landing page links everywhere – Facebook, Twitter, Google My Business, LinkedIn, your blog, and your website. This broad exposure is essential for consistent lead generation.
• PPC Compatibility: Use Pay-Per-Click (PPC) advertising on Google, Bing, or Yahoo to drive traffic to your landing pages. PPC campaigns have proven highly effective, with one agent reporting a significant ROI from PPC ads.

Pros:

• Effective Lead Capture: Users have reported substantial lead generation, with one agent noting 44 leads in under a week.
• Excellent Customer Support: Testimonials consistently highlight the exceptional support provided by the team, including quick responses and personalized assistance.
• Cost-Effective: Many users praise the affordability and value of the service, noting it as the best investment for their real estate marketing needs.
• Increased Listings and Sales: Agents have reported significant business growth, with multiple listings and increased sales attributed to using these landing pages.

Cons:

• Initial Setup Effort: Some users noted that initial setup might require time and effort, but the results are worth it.
• Complexity of Managing PPC Campaigns: While PPC is effective, managing campaigns can be complex without experience. Some users preferred to let the service’s PPC team handle this.

Pricing: Contact for specific pricing details and options.

The Home Value Leads Real Estate Landing Page is an indispensable tool for agents looking to streamline their lead generation process and maximize their business potential. Agents can build a robust and efficient real estate marketing system by integrating these landing pages with other marketing software.

SMS marketing tools

1. EZ Texting

Overview: 

EZ Texting is a robust SMS messaging platform that facilitates effective communication with clients through text messages. 

Pros:

• Mass Texting: Easily send SMS and MMS messages to large groups of contacts simultaneously, perfect for marketing campaigns, event reminders, or appointment confirmations.
• Scheduling: Schedule text messages in advance to ensure timely communication and avoid spamming your contacts.
• Two-Way Communication: Enables two-way communication with your audience, allowing them to respond to your messages.
• Keywords & Autoresponders: Set up automated responses triggered by keywords, which will allow for efficient lead nurturing and basic customer service interactions.
• Templates: Utilize pre-made templates for common messages or create your own custom templates for efficient communication.
• Reporting and Analytics: Track the performance of your text message campaigns, including open rates, click-through rates, and responses. This allows you to measure success and optimize future campaigns.
• Multiple Integrations: Integrates with various CRM and marketing automation platforms, streamlining workflows and centralizing data.
• Cost-Effective: Offers a variety of pricing plans to suit different needs, with a free plan for basic use.

Cons:

• Limited Features (Free Plan): The free plan offers limited features and message volume, restricting its usefulness for large-scale campaigns.
• Focus on Marketing: It primarily focuses on marketing use cases, and features like appointment reminders or two-way communication might require workarounds.
• Carrier Restrictions: Delivery rates might be affected by carrier limitations or spam filters.
• Shortcodes vs. Long Numbers: Free plans often use shared shortcodes, which might appear less professional than dedicated long numbers (available in paid plans).
• Data Security: It’s crucial to ensure EZ Texting adheres to data privacy regulations and has robust security measures to protect user information.

Best Features:

• Drag-and-Drop Message Design: Use a drag-and-drop interface to create visually appealing text messages with images, links, and CTAs (calls to action).
• Landing Page Creation: Build mobile-friendly landing pages directly within the platform for increased engagement with your text messages.
• MMS Marketing: Send multimedia messages with images, videos, and GIFs to capture attention and enhance engagement.
• Keyword Opt-In: Allow users to join your contact list by texting a specific keyword, simplifying the signup process.
• Number Management: Manage multiple phone numbers for different campaigns or departments within your organization (available in paid plans).
• Advanced Reporting: Gain in-depth insights into campaign performance with detailed reports on opens, clicks, responses, and demographics (available in paid plans).

Pricing: $20/month for 500 messages. 

EZ Texting offers a powerful and user-friendly platform for managing SMS marketing campaigns, helping real estate agents communicate effectively with their clients. As one of the leading SMS marketing tools for real estate agents, EZ Texting stands out for its ease of use and integration capabilities.

IMPORTANT: Use EZ Texting’s AI-optimized messages to ensure your texts are engaging and effective in capturing your audience’s attention. 

2. Freshsales

Overview: 

Freshsales is an AI-powered sales CRM with multichannel engagement capabilities, including SMS and WhatsApp. 

Pros:

• Easy to Use: Freshsales offers an intuitive user-friendly interface even for users with no prior CRM experience.
• Free Plan: Provides a generous forever-free plan with access to core CRM functionalities like contact management, deal tracking, and email integration.
• Scalability: Offers various paid plans that scale with your business needs, allowing you to add features and functionalities as you grow.
• Automation: Automates repetitive tasks like lead scoring, email follow-ups, and deal notifications, saving time and effort.
• Workflows: Create custom workflows to automate sales processes and ensure consistent communication with leads and customers.
• Pipeline Management: Track deals through different stages of your sales pipeline with a visual pipeline view, providing a clear overview of sales progress.
• Built-in Phone: Integrates a built-in phone system for making and receiving calls directly within the CRM platform. (Availability depends on the plan)
• Mobile App: Access and manage your CRM data on the go with the Freshsales mobile app for iOS and Android.
• Multiple Integrations: It integrates with various third-party applications, such as email marketing tools, accounting software, and productivity platforms, for a centralized workflow.

Cons:

• Limited Customization (Free Plan): The free plan offers limited customization options for reports and dashboards.
• Learning Curve (Advanced Features): While user-friendly, mastering advanced features like automation and workflows might require some learning time.
• Limited Reporting (Free Plan): The free plan offers basic reporting functionality, with more comprehensive reporting features available in paid plans.
• Support Limitations (Free Plan): Free plan users might have limited access to customer support compared to paid plans.
• Not Ideal for Enterprise Needs (Free Plan): The free plan might not be suitable for large enterprises with complex sales processes and extensive data management needs.

Best Features:

• AI-Powered Lead Scoring: Utilizes AI to score leads based on their engagement and likelihood to convert, helping you prioritize your sales efforts. (Available in paid plans)
• Web Forms and Lead Capture: Create web forms and landing pages to capture leads directly from your website and automatically add them to your CRM.
• Email Integration: Seamlessly integrate your email with Freshsales to track email communication, send automated email sequences, and manage email templates.
• Social Media Integration: Integrate social media platforms to monitor brand mentions, engage with leads on social media, and track social media sentiment. (Availability depends on the plan)
• Chat Support: Offer real-time chat support to website visitors and convert them into leads directly within Freshsales. (Availability depends on the plan)
• Gamification: Motivate your sales team with gamified features and leaderboards to drive healthy competition and improve performance. (Availability depends on the plan)

Pricing: $15/month for Freshsales Growth. 

Freshsales provides a comprehensive and intelligent CRM solution, enabling real estate agents to effectively manage client relationships and communications. Its multichannel engagement capabilities make it a top choice among direct mail real estate marketing tools.

IMPORTANT: Use Freshsales’ AI-powered contact scoring to focus your efforts on the most promising leads and improve your conversion rates. 

Conclusion

Real estate marketing tools are crucial for modern professionals aiming to enhance efficiency, client engagement, and overall success. Adopting the right mix of tools in 2024 can streamline your marketing efforts, build stronger client relationships, and ultimately achieve greater business success. Explore these tools today and see how they can transform your real estate practice!