Why FAQs are Important
One of the most important things that you do as a real estate agent is to build trust. This means listening carefully tow hat your clients’ needs and wants are.
The best way to showcase your ability to hear clients out is through their questions – and the answers you give them. You can even create an intro paragraph to your FAQ page that highlights that your resource for these questions came from your clients. Here is an example:
Title: “You Asked, and I Listened!”
Introduction Paragraph: “Throughout my career as a real estate agent in [market], I have heard every type of question from both home sellers and home buyers. You may have the same questions. My goal through this list of FAQs is to make the real estate process as easy for you as possible and to educate you aspects that you may not have thought of.
I invite you to peruse this page and hope that I have answered your question here, too. If you do not see your question here, please fill out our contact form [link to form on website] or call me directly at [phone number]. I look forward to hearing from you!”
Collecting Your FAQs
Hopefully, you are taking notes as you meet with leads, during listing presentations and making phone calls or exchanging texts and emails. This is your first source of questions to answer. Jot them down on a notepad for inclusion on your site not too long after, email them to yourself or enter them directly into your project management/task app on your phone.
Look through your emails and past texts, too, for great questions.
You can easily paste these questions into a Word, Notepad or other word processing doc. When you have a moment here and there, you can refer back to it to answer each question thoughtfully.
Learn how to get seller leads with our home valuation landing pages
Posting Your FAQs
In order to best serve your web visitors, organize your questions into Home Seller and Home Buyer FAQs. Within each of these “buckets,” organize questions further into major topics. For example, “Staging Your Home,” “Pricing Your Home” and “Selling Process” could be home seller sections. Home buyer sections could include “Neighborhood Highlights,” “Searching for Homes” and “Buying Process.”
Depending on the number of questions you have, you could break up these major topics into smaller ones, too.
If you have a WordPress site, an accordion that opens up each question as they are clicked on with the answer is a great way to reduce space on your FAQ page. Ask your web developer if you do not know how to do this or do not have WordPress as your content management system (CMS).
A number of plugins for different CMS systems also provide a free way to include a ready-to-go FAQ format that is easy to use and implement.
You might want to separate your seller and buyer questions, too, on your website. You can create a main page for FAQs then create subpages for each group.
Re-Purposing Your FAQs
With all of these questions, it would be a shame to not stretch this content across all of your marketing platforms!
Take a look at each question. If you can delve more deeply into any one of them, then you have a blog post waiting to be written.
You can also take each question and post once a week for a #AskARealtor designated day. Be sure to include a photo that illustrates your point with free or low-cost online stock photo resources.
You can also include your FAQs in specific emails to clients or in your drip campaigns. Don’t feel that you have to include all of your questions. Pick a subject for your email then include the top three to five questions and your answers to them. Then provide a call to action to check out your other FAQs or to call or email you if they have a question you have yet to answer.
FAQs show that you are a real estate resource in your market. It also shows that you care enough to take the time and effort to help ease people’s anxieties that come with the real estate process. Listen often and be sure to update your FAQs often to keep them relevant to the current market.